Course curriculum

    1. Course Objectives

    1. Understanding the Business Landscape

    2. Practical Exercise: Research Your Market and Competitors

    3. Setting Up for Success

    4. Practical Exercise: Draft Your Unique Value Proposition (UVP)

    5. Financial Basics

    6. Practical Exercise: Calculate Your Breakeven Point

    7. Tools for Planning and Success

    8. Practical Exercise: Create a Business Plan Outline

    1. Creating a Memorable Brand Identity

    2. Practical Exercise: Define Your Brand Identity

    3. Brand Positioning in the Aesthetic Market

    4. Practical Exercise: Develop Your UVP and Positioning Strategy

    5. Creating an Exceptional Patient Experience

    6. Practical Exercise: Map Out the Patient Journey

    7. Understanding Marketing in Aesthetics

    8. Practical Exercise: Create a Digital Marketing Plan

    9. Leveraging Patient Testimonials and Case Studies

    10. Practical Exercise: Develop a Testimonial or Case Study Plan

    11. Educational Campaigns and Community Engagement

    12. Practical Exercise: Plan an Educational Campaign

    1. Lesson 3.1: Creating a Comprehensive Marketing Strategy

    2. Practical Exercise: Build a Marketing Plan

    3. Maximizing ROI Through Targeted Marketing Campaigns

    4. Practical Exercise: Plan a Targeted Campaign

    5. Building Patient Loyalty Through Marketing

    6. Practical Exercise: Design a Patient Loyalty Program

    7. Pricing Strategies for Aesthetic Practices

    8. Practical Exercise: Create a Pricing Model

    9. Tracking Marketing Performance and Adjusting Strategies

    10. Practical Exercise: Analyze and Refine a Campaign

    1. Creating Seamless Patient Journeys

    2. Practical Exercise: Map Your Patient Journey

    3. Scaling Your Practice for Long-Term Growth

    4. Practical Exercise: Create a Growth Plan

    5. Leveraging Technology for Practice Growth

    6. Practical Exercise: Create a Technology Implementation Plan

    7. Expanding Your Services to Meet Market Demand

    8. Practical Exercise: Plan a Service Expansion

    9. Strategic Partnerships and Collaborations

    10. Practical Exercise: Develop a Partnership Proposal

    11. Maintaining Work-Life Balance as a Practice Owner

    12. Practical Exercise: Create a Work-Life Balance Plan

    1. Advanced Digital Marketing Tactics

    2. Practical Exercise: Design an Advanced Campaign

    3. Long-Term Financial Planning for Sustainability

    4. Practical Exercise: Create a Financial Forecast

    5. Innovating Your Practice for Long-Term Success

    6. Practical Exercise: Develop an Innovation Plan

About this course

  • £1,200.00
  • 78 lessons
  • 0 hours of video content

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